Privacy Policy

Last updated: July 25, 2026

Scope of This Policy

This policy explains how Meridian Naturals collects, uses, discloses, and retains personal information when you visit our website, make a purchase, or communicate with us. We do not sell personal information for money.

1. Information We Collect

Information you give us

  • Order information: your name, billing and shipping address, email address, phone number, and payment details when you make a purchase. Payment card numbers are processed by our payment providers and are never stored on our servers.
  • Communications: messages you send us through our contact form, email, or SMS, including refund requests and product questions.
  • Reviews and feedback: if you choose to leave a review or testimonial, we collect the content you submit and the name you provide.

Information collected automatically

  • Device information: browser type, IP address, time zone, device type (mobile or desktop), and general location inferred from your IP address.
  • Usage information: pages you view, how far you scroll, referring sources and campaign parameters (UTM tags), and actions such as adding a product to your cart. We use a first-party anonymous identifier stored in your browser for this; it does not contain your name or contact details.

2. How We Use Your Information

  • To fulfill orders: processing payment, arranging shipping, sending order and tracking confirmations, and providing customer support.
  • To honor our guarantee: verifying purchases and processing refunds.
  • To improve our store: understanding which pages and sections work, diagnosing errors, and preventing fraud.
  • To communicate with you: responding to your questions and, with your consent, sending marketing messages (see Email & SMS below).
  • To comply with law: tax, accounting, and legal obligations.

3. Who We Share Information With

We do not sell your personal information. We share it only with service providers who need it to run our store:

  • Shopify Inc. — powers our online store and processes orders. You can read Shopify's privacy policy at shopify.com/legal/privacy.
  • Payment processors (such as Shopify Payments and PayPal) — to securely process your payment.
  • Shipping carriers — receive your name and address to deliver your order.
  • Email and SMS providers — to send transactional and, with consent, marketing messages.
  • Analytics and advertising partners — receive limited, pseudonymous usage data to measure campaign performance.

We may also disclose information if required to comply with applicable laws, a lawful subpoena or warrant, or to protect our rights.

4. Cookies & Analytics

We and our service providers use cookies and similar technologies to operate the shopping cart, maintain site security, remember preferences, analyze site use, and measure advertising performance. Some analytics events may include page visits, referring campaign parameters, device category, and shopping activity.

You can manage cookies through your browser settings. Disabling cookies may affect cart persistence and other site functions.

5. Email & SMS Marketing

If you opt in, we may send you offers, restock alerts, and hearing-health content by email or text message.

  • Email: every marketing email includes a one-click unsubscribe link. Unsubscribing never affects order confirmations or refund correspondence.
  • SMS: consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out at any time or HELP for help.

6. Your Privacy Rights

Depending on where you live (including California under the CCPA/CPRA, and the EU/UK under the GDPR), you may have the right to:

  • Access — request a copy of the personal information we hold about you.
  • Correction — ask us to fix inaccurate information.
  • Deletion — ask us to delete your personal information, subject to legal record-keeping requirements.
  • Portability — receive your data in a portable format.
  • Opt out — of marketing communications and of any "sharing" of data for cross-context advertising.

To exercise any of these rights, email info@heardirectclub.com with the subject line "Privacy Request." We will verify your identity, respond within 30 days, and will never discriminate against you for exercising your rights.

7. Security, Retention & Children

Security

All traffic to our store is encrypted with TLS (the padlock in your browser). Payment details are handled by PCI-DSS compliant processors and never touch our servers. Access to customer data is limited to staff who need it for support and fulfillment.

Retention

We keep order records for as long as required for tax and accounting purposes (typically 7 years). Analytics data is pseudonymous and aggregated. If you request deletion, we remove your personal information except where the law requires us to keep it.

Children

Our products and website are intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent version, and material changes will be highlighted on this page.

PRIVACY INQUIRIES

Submit privacy requests to info@heardirectclub.com with the subject line "Privacy Request." We may need to verify your identity before processing a request.